Innovation
Our global strategy is to develop Homeowner Focused, Customer and Contractor Driven™ innovation that addresses unmet needs while expanding our portfolio of products. Insights from homeowners, customers, and contractors play an important role in helping us develop new and innovative solutions that improve the lives of homeowners. By applying a mindset of continuous improvement to research and product development, we deliver superior value to our customers. This helps end users build better homes and more sustainable communities.FY25 Innovation highlights
Every product in and around the home has an impact, and we know that it is possible for all homes to be future ready. We strive to be proactive, innovative and adaptable in a rapidly changing landscape, while continuing to provide durable, resilient and low maintenance solutions that can withstand a variety of climate conditions and weather extremes.
Advancing our Low Carbon Cement Technology Road Map
Based on the path we charted to reduce our Scope 1+2 greenhouse gas (GHG) emissions and work toward net zero by 2050, we continue to focus on one of our biggest levers — natural gas efficiency in our facilities. We reduced our CY24 Scope 1+2 emissions by 14% from our CY21 baseline. This reduction reflects a combination of lower volumes, ceasing operations in the Philippines, grid decarbonization and internal projects, including our transition away from coal.
Saving costs by reducing natural gas use
Julian’s precision and innovation reduced natural gas usage per standard meter of board produced by 10% and saved €175,000 per year in Münchehof, Germany. Building on the success of his work, this initiative will be implemented in Orejo, Spain. In Europe, we are investigating ways to reduce our energy use and move away from natural gas as part of our journey to net zero Scope 1+2 GHG emissions. We are also making our processes more efficient and, in FY25, we began the engineering work that is setting the stage for electrification trials.
2025 Sustainable Product of the Year
Green Builder magazine recognized James Hardie as a green innovation and brand leader for the second year in a row, naming Hardie® Artisan Trim as a 2025 Sustainable Product of the Year. Each year, Green Builder spotlights products that are more resilient or more resource efficient in the manufacturing process, rewarding manufacturers that encourage sustainability through innovative technology. In addition to reappearing on the Sustainable Products of the Year list this year, James Hardie was named the “Greenest Siding Brand” in the Green Builder® annual Readers’ Choice survey for 2020, and was also recognized as one of the Green Builder® Eco Leaders for 2024.
Showcasing beauty that stands the test of time
James Hardie collaborates with leading architects and builders to demonstrate the modern standard of performance and beauty, while innovating to ensure our durable products can withstand a variety of climate conditions and extremes. In 2024, we worked with builders to spotlight three resilient homes in the Mountain, Midwest and Mid-Atlantic regions. In 2025, we were part of new and renovated home projects with leading architects and builders from Texas and Minnesota, in partnership with GreenBuilder Media and ProTradeCraft. In Austin, Texas, Green Builder Media, along with Barley | Pfeiffer Architecture, is constructing the VISION House Austin. The home’s climate responsive design features Hardie® Artisan® Siding and Hardie® Artisan® Trim fiber cement products, which offer design features that set the home apart.Explore Vision House AustinPanorama Home
Panorama Home
“Fiber cement siding, soffit and trim from James Hardie combine to wrap the walls of Panorama House in a beautiful, economical and fire-resistant security blanket. The Arapaho National Forest offers a great backdrop, but also wildfire risk. I have peace of mind knowing that whatever nature may have in store, Hardie® products are helping to protect the Panorama House.”
Gene Myers
Founder and Chief Sustainability Officer, Thrive Home Builders
Panorama Home. Click to open modal.
Queen of Zero
Queen of Zero
“When you’re a high-performance builder like we are, the attention to detail is incredibly important. We feel like using Hardie products enables us to help keep the elements at bay, and we get to work with wonderful James Hardie people who come on site and help us get every little detail right.”
Nicole Tysvaer
CEO, Symbi Homes
Queen of Zero. Click to open modal.
VISION House Sussex
VISION House Sussex
“As we looked to deliver a high performance, sustainable and attainable build, it was imperative that the VISION House featured a durable and resilient building envelope to ensure the home’s longevity and reduce the burden of maintenance over time. We had our sights set on Hardie fiber cement siding. It’s very durable and long-lasting even in a climate like ours where temperatures drop well below zero.”
Tim O’Brien
CEO, Tim O’Brien Homes
VISION House Sussex. Click to open modal.
