Grow your business with the #1 brand of siding in North America*
The James Hardie™ ALLIANCE gives you exclusive rewards, expert training that sharpens your crew’s skills, and access to leads from homeowners who value quality—helping you build a stronger business with every job.The best build with the best
The James Hardie™ ALLIANCE was created to support you and your work. It connects contractors to expert guidance, a trusted network, and the credibility that comes with the #1 brand of siding North America,* featured on over 10 million homes.** Members also benefit from James Hardie’s national marketing and the homeowner demand it generates.
Build your reputation with every job
When you enroll in the James Hardie™ ALLIANCE, you get expert training, exclusive updates, and resources to grow your business. As you move up through the tiers—Select, Preferred, and Elite—you unlock more homeowner leads, greater visibility, and bigger rewards, including the ability to display your official Tier Logo in your own marketing investments to build trust with clients.
Enrolled
- Receive a welcome kit and onboarding session
- Earn and redeem Hardie™ Rewards Points
- Enhance digital marketing with social media package
- Access digital and in-person training
- Benefit from partner discounts and offers
Select Tier
All the benefits of the enrollment, plus:
- Showcase affiliation with tier logo
- Get listed on James Hardie Contractor Locator
- Gain members-only access to homeowner leads
- Access home show displays
- Shop Hardie™ Store for samples, tools and more
Preferred Tier
All the benefits of the Select tier, plus:
- Stand out with premium directory listing on James Hardie Locator
- Receive sales collateral certificate
- Enjoy 2x Hardie™ Rewards Points multiplier
- Access Enriched Leads with insights
- Receive invite to exclusive James Hardie™ ALLIANCE Summit and President’s Club
Elite Tier
All the benefits of the Preferred tier, plus:
- Experience white glove James Hardie™ Support
- Access proprietary market research
- Gain visibility to James Hardie’s marketing calendar
- Display video in directory listing on James Hardie Contractor Locator
- Enjoy 3x Hardie™ Rewards Points multiplier
Build confidence for your next siding project
Download the Contractor Toolkit for pricing, selling, and install resources that help your whole team work smarter.
Real support. Before, during, and after the job.
Turn great work into real business growth
The James Hardie™ ALLIANCE rewards your quality work with points you can use for professional tools, training, and resources, or for personal perks like merchandise and travel. However you use them, they’re built to move your business forward.
Help your crew keep doing their best work
Get one-on-one support from Hardie’s technical specialists and hands-on training at the start of key projects. We give your crew the knowledge to install Hardie® products safely and efficiently, along with best practices that help save time and money.
Connect with homeowners who are looking for the quality you provide
Get direct access to interested homeowners who have proactively requested quotes through the James Hardie website. Less time prospecting, more time on profitable jobs with clients who already value quality.
Give homeowners every reason to choose you
Access dynamic in-home presentations, sales training, and literature that helps you clearly communicate product benefits and pricing. We’ll help you tell a story that builds trust and helps you close more sales.
Build your brand with James Hardie
See what other contractors are saying.
Lynette Rogers: Homescapes of New England
New England’s harsh weather is no match for the durability of Hardie® fiber cement siding – that’s why Lynette Rogers of Homescapes of New England recommends it every time a customer starts their re-side project.
Shaunak Ahuja: HX Home Solutions
Shaunak Ahuja of HX Home Solutions deals with just about every climate condition imaginable in the Chicagoland area — that’s why he trusts the durability of Hardie® fiber cement siding to protect his clients’ homes from the elements.
John McCarter: McCarter Construction
John McCarter of McCarter Construction has helped clients in the Detroit area for more than 15 years. In fact, his wife takes credit for helping him discover Hardie® fiber cement siding for their own re-side project years ago.
Ready to level up?
Join the James Hardie™ ALLIANCE to begin taking advantage of exclusive rewards, expert training and lead generation opportunities.
