Take your business to the next level
As a member of the James Hardie™ ALLIANCE you'll have access to the resources and support to achieve flawless results - strengthening your reputation with homeowners as a champion of your craft.The best build with the best
By joining a network of like-minded industry professionals and affiliating your business with the #1 brand of siding in North America*, you can benefit from James Hardie’s significant investment in direct-to-consumer marketing and the homeowner demand generated.
- 01Stand out from competitors and build your brand by aligning your reputation with the
- 02We provide ongoing education and training opportunities to help you price, sell, and install your jobs with confidence.
- 03As you advance in the program, you’ll gain access to motivated customers through leads from James Hardie.
- 04There are five membership levels in the program. As your participation increases, so will your benefits and rewards.
** Based on Freedonia 2022 Global Siding (Cladding) demand estimates and James Hardie sales in North America
Ready to level up?
Join the James Hardie™ ALLIANCE today to begin taking advantage of lead generation opportunities, training, and rewards.
We’ve got your siding, your trim, and your back
INSTALLATION TRAINING
Get best in class jobsite support
Members get one-on-one support from James Hardie’s technical specialists and hands-on training at the beginning of key projects to provide your crews with safe, correct, and efficient processes for installing Hardie® products. Plus, we offer guidance on best practices and ways to save time and money.
SALES SUPPORT
Sell smarter, not harder
Gain access to detailed sales training on how to deliver product benefits to homeowners, and resources to price, sell and install your jobs with confidence. We’ll get you started with dynamic in-home sales presentations, samples, and literature to help you close more sales.
BUSINESS BUILDING
Achieve new levels of success
We care about the long-term success of your business. That’s why we offer our program members exclusive marketing tools, lead generation opportunities, and more. Further, our dedicated sales team will work with you to set measurable goals for your company’s growth and plan for the future.
Compared to other siding manufacturers, James Hardie’s level of business support is truly unparalleled. Their dedication to fostering strong partnerships and providing top-notch resources demonstrates their commitment to our mutual success."
Josh Dembicki
Bellwether Homes
Jump-start your competitive edge
Sign up today to take advantage of business-building support and industry-leading resources.
